“The Nexus of Contented Personnel and Customer on the Financial performance of the Hospitality Industry: Empirical Substantiation from Pakistan”
This research delves into the assessment of several five-star hotels in Pakistan, investigating the interplay between customer contentment and the financial performance of hotels, with staff contentment serving as a mediator. Utilizing correlation and regression analyses, the study unveils an indirect influence of staff contentment on a hotel’s financial performance. The findings underscore the substantial impact of contented customers on a hotel’s financial success, emphasizing the pivotal role of staff contentment indirectly influencing customer contentment, thereby contributing to overall financial performance. The study advocates for a strategic focus within the hotel industry, highlighting the imperative consideration of staff contentment to enhance financial outcomes.
Keywords: Customer Contentment, Staff Contentment, Hotel’s Financial performance, Pakistan.
