POLITICAL MARKETING IN ELECTIONS AND PUTIN’S CASE STUDY
Contemporary politics has become dominated by the use of marketing strategies, techniques and principles. The phenomena is very debatable and also controversial. The paper studies on political marketing in elections with a case study of V. Putin’s.
Firstly, the paper summarizes some theoretical aspects of political marketing such as essence, functions and types of political marketing and history of the development of political marketing. Secondly, the author brings in some analysis of political video advertising by V. Putin during the presidential elections in the Russian Federation 2012. Lastly, the author gives some of his own remarks about political marketing.
Keywords: Political marketing – theoretical aspects – Putin’s case study