Analyzing Factors Influencing Customer Satisfaction towards Customer Purchase Intention in Louisa Coffee, Taiwan
Purpose– The purpose of this research is to analyze the factors influencing Customer Satisfaction towards Customer Purchase Intention in Louisa Coffee, Taiwan. In this research, the researcher will accentuate Customer Satisfaction and related factors including Service Quality, Perceived Value, and Store Atmosphere within this study.
Design/Methodology/Approach–This research is to identify the factors that influence customer satisfaction and purchase intention in the context of Louisa Coffee in Taiwan using secondary data analysis and archival research techniques. 426 respondents who have purchased in Louisa Coffee provided the information. In order to develop a new conceptual framework, this study also incorporates three frameworks from other studies.
Findings– This study examines the factors that influence customer satisfaction and purchase intention. The results of the study show that Service Quality, Perceived Value, and Store Atmosphere have an impact on customer satisfaction. Furthermore, purchase intention is influenced by customer satisfaction.
Research Limitations/Implications– Researching the variables that affect customer satisfaction and purchase intention has several limitations. This research’s findings may not be entirely applicable to the cafes of other countries since this research was based on respondents of having purchasing Louisa Coffee and living in Taiwan.
Originality/value– This research is about the important influencing variables of customer satisfaction and purchase intention.
Keywords– Louisa Coffee, cafe, service quality, perceived value, store atmosphere, customer satisfaction, purchase intention.
JEL code classification – M10, M12, M15
