Research on tourist behavior intention in tourism market in post-epidemic era
In early 2020, the new coronavirus outbreak suddenly seriously affected people’s normal life and the sustainable development of all walks of life. Especially the tourism industry, suffered a very serious blow, the urgent recovery of tourism has become the focus of attention in the post-epidemic era. Through online questionnaire survey and SPSS23.0 statistical analysis, this paper explores and basically grasps the behavioral intention of tourists in the tourism market in the post-epidemic era. The results show that: 1) Although the tourists’ willingness to travel is not too strong, they still have travel plans. 2) Tourists pay more attention to safety, hygiene, and personal protection. 3) The short travel and slow travel pace are on the rise. 4) Individual travel is becoming more and more popular among tourists. The conclusion of this study is helpful to better grasp the tourist behavior intention of tourists in the post-epidemic era, provide reference for the future more scientific adjustment and layout of the post-epidemic tourism development direction, and promote the recovery and revitalization of domestic tourism industry.
Keywords: Post-epidemic Era; Tourists’ Behavioral Intention; Tourism Market; Recovery of Development
