Towards A Sustainable Future: A Bibliometric Analysis of Green Purchase Behavior Research
This research delves into the ever-evolving landscape of green purchase behavior through a comprehensive analysis of scholarly articles published in the Scopus database (2017-2023). Leveraging performance analysis and scientific mapping techniques facilitated by Biblioshiny and VOSviewer, this study unveils the intellectual terrain of this domain. It identifies the most prolific authors, highly cited works, and emerging research themes. By analyzing keyword co-occurrence, co-authorship, and bibliographic coupling patterns, the research sheds light on the evolving focus within the field. Interestingly, the year 2023 witnessed a surge in publication volume, suggesting a growing academic interest in green consumerism. Green purchase behavior research is increasingly delving into the complexities of food consumption and its environmental implications. Food has emerged as a critical area of focus in green purchase behavior research. Furthermore, the analysis reveals China, the USA, and India as leading contributors to this field. While limited to the Scopus database, this exploration provides valuable insights into impactful research and future research directions across disciplines. Identifying key researchers and their geographical distribution offers a valuable resource for scholars worldwide, fostering further collaboration and propelling the field towards a future enriched by sustainable consumption practices.
Keywords: Green purchase behavior, Food, Biblioshiny, VOSviewer
