PUBLIC COMMUNICATIONS OF WOMEN LEADERSHIP DURING COVID-19 PANDEMIC ON SOCIAL MEDIA IN INDONESIA
The purpose of this study is to examine the communication patterns and methods used by two female political actors in Indonesia during the pandemic. The two female political actors are Tri Rismaharini (Minister of Social Affairs) and Khofifah Indah Parawansa (Governor of East Java). This study focuses on how the two actors build public communication on social media platform particularly Twitter accounts @KemensosRI and @JatimPemprov. This study used a descriptive-qualitative approach with the help Nvivo12 analysis tool as a data processing tool. This study finds out the pattern of strategies developed by Risma and Khofifah on their Twitter account. The public communication strategy implemented was seen from several aspects, namely: type of communication, communication intensity, content, and actor correlation. Through the analysis carried out by the author, it was revealed that Risma and Khofifah were able to build fairly good communication in media accounts This could be seen from the massiveness of the two actors in informing their activities as public officials. Through this pattern, the public, especially Twitter users, can see that the two actors of public officials are quite accountable and transparent in carrying out their positions. The two public officials’ capability to adapt with public communication pattern on social media platform during the pandemic has become the reason why Risma and Khofifah are able to maintain their existence on the Indonesian political stage until now.
Index Terms– Public Communication, Women Politicians, Public Officials, Government, COVID-19.
