AN INVESTIGATION INTO HEALTHCARE MANAGEMENT AND STRATEGIC PLANNING: A STUDY ON HEALTHCARE IN SAUDI ARABIA

An organization’s success or failure is directly related to the quality of its human interactions. This means that failing to include these in planning, policy formulation, and decisions could be detrimental, as an organization’s readiness to change is worthless if its members are unwilling to adapt or maintain consistency with the transformation that is necessary for success. It is essential to have a supportive environment in order to be ready for change. Experts in several transformational cases have identified procedural, conceptual, and political challenges for the healthcare organization during the process of change. As a result, these issues must be addressed in order to effectively implement the plan to transform Saudi health care and to successfully prepare stakeholders and organizational members.

To conduct this study, the survey strategy was used to collect quantitative data which was examined quantitatively by using descriptive and inferential analysis. For example, studies on the use of health-care services, and management information systems are all taken into consideration from a broader perspective, among others. All these surveys are one-time only. The surveys are conducted with a total of 100 patients. A 12-item questionnaire was developed to assess four service quality dimensions. In order to evaluate the dimensions, a five-point Likert scale was employed (1- Strongly agree to 5- Strongly disagree). When designing this research study, the dimensions were taken from the SERVQUAL model, which has been described as a valid and reliable model for survey analysis; however, the questions were altered according to Saudi Arabia’s health-care management and strategic planning needs, and the questions were taken from a previous researchers’ questionnaire.

Keywords: Management, Strategic, Planning, Healthcare, Saudi Arabia