ROLE OF HUMAN RESOURCE MANAGEMENT ON THE PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN RWANDA.

(A CASE STUDY OF SINA GERARD URWIBUTSO ENTERPRISE.)

This study intended to analyze the role of human resource management on the performance of small and medium enterprises in Rwanda, taking SINA Gerard Urwibutso enterprise as case study. There is still a lot to learn about human resource management within small and medium-sized enterprises. The objective of the current research was, therefore, to increase our general understanding of human resource management practices within the population of small and medium enterprises. The target population was employees of SINA Gerard Urwibutso Enterprise. The total population was 421 employees where 20 respondents were selected to participate in the study as a simple size.  Questionnaire and observation were used to collect data from the field. These were supplemented by the secondary data where we got information in library, SINA Gerard Urwibutso Enterprise’s annual reports and internet sources. After data collection. The researchers represented and analyze them by using a computer programme that is Microsoft Excel. The data was presented in form of tables through frequency tables and percentages. The next point was the analysis of the findings that were to give them meaning for the readers of this paper have clear image of the situation. Therefore, the presence of adequate human resource management department in SINA Gerard Urwibutso Enterprise may lead to high productivity and expansion of business activities once human resource development concepts are fully managed. 

Keywords: Human resource management, Performance, Small and Medium Enterprises, SINA Gerard Urwibutso Enterprise.