FACTORS AFFECTING THE USE OF FINTECH PAYMENT SERVICES BY STUDENTS OF UNIVERSITIES IN VIETNAM
This study explores the main barriers affecting the use of FinTech companies’ payment services on a sample of 550 students studying at universities in Vietnam. Four theoretical models suitable for the characteristics of FinTech were used in the study including: Technology Acceptance Model (TAM), Motivational Model (MM), Unified Theory of Acceptance and Use of Technology (UTAUT), and Adoption of Technological Innovation Risk Model (ART). Based on the theoretical models and referencing previous studies, 14 variables were proposed for testing. Exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural equation modeling (SEM) were used to measure and test the hypotheses. The results show that social influence and an individual’s level of knowledge about FinTech are two factors that directly impact the use of FinTech companies’ payment services.
Keywords: FinTech, influencing factors, payment, TAM, SEM
