AGRIBUSINESS STRATEGY OF TRIGONA HONEY BEE FARMING (Trigona sp.) TO STRENGTHEN LOCAL ECONOMY IN PEMPATAN VILLAGE, BALI, INDONESIA
There is significant potential for expanding and advancing the Trigona sp. sp. honey bee farming business in Indonesia. This research aimed to 1) assess the potential of Pempatan Village in developing the Trigona sp. sp. honey bee farming business; 2) analyze the internal and external factors that influence the development of the Trigona sp. sp. honey bee farming business; 3) formulate a suitable concept for the implementation of a Trigona sp. sp. honey bee farming business in Pempatan Village; and 4) develop a business strategy for Trigona sp. sp. honey bee farming to improve the community’s economy. Data was collected through interviews using structured questionnaires, in-depth interviews, observations, and a review of relevant literature and documents. The data was then analyzed using Internal-External, SWOT, and QSPM analysis. This study’s findings suggest that eight alternative strategies can be employed in the Trigona sp. sp. honey bee farming industry. These strategies include 1) Enhancing product quality stability through the implementation of total quality management, 2) Diversifying honey types based on the type of feed used, 3) Enhancing breeder skills and adopting appropriate technology in the honey harvesting process, 4) Ensuring the availability of feed by cultivating bee feed source plants, 5) Utilizing packaging technology to guarantee product quality and attractiveness, 6) Incorporating digital marketing and e-commerce in honey marketing efforts, 7) Applying the Penta Helix concept in the development of the Trigona sp. honey bee farming industry.
Keywords: Strategy, agribusiness, honey, SWOT, QSPM
