CBA league marketing strategy status and optimization analysis

After more than 20 years of development, the Chinese men’s Professional Basketball League (CBA League), with a good social and cultural environment, keeps up with the trend of The Times, making the Chinese basketball market expand day by day. With the development of Internet and science and technology, more and more international leagues have been introduced by domestic media, which has brought major challenges to CBA League. Meanwhile, various factors such as backward management methods, less marketing means and low economic level of players have made it difficult for CBA League to enhance its influence and public acceptance in recent years. Based on a large number of cases and research, combined with products, prices, channels, promotion and other content, this paper makes a comprehensive analysis of the current situation of CBA league marketing and puts forward suggestions for optimization.

Key words: CBA league, marketing strategy, sports industry