CONSUMER PROTECTION IN E-COMMERCE WORLD
Consumer who buys goods and services for directly using them rather than reselling them or some other indirect use. They are considered as beginners of the economic cycle and play the pivotal role in the development of the economy. After the liberalization of economic policy, consumer goods have flooded the market as never before. The emerging trend of e-commerce have changed the consumer preferences to buy online, this paper analysis the comparative study of Consumer Protection Act, 1986 and Consumer Protection Act, 2019. The rapid development of e-commerce and globalized trade provides a wide choice for online shopping for both manufacturers and consumers and sometimes it leads to the victimization of consumers because of false or misleading advertisements, defective products, fake deliveries of products, payment issues, return or exchange policy etc. However, there are national legislations to deal with such issue, but it does not provide a shield to victimized consumer because of improper implementation of laws due to jurisdictional issues. In this paper, the author intends to examine whether the present national laws are sufficient to deal with commercial transactions that affect consumers in today’s era. This paper also describes the long-arm statutes and jurisdiction aspect relating to the disputes and issues in e-commerce.
Keywords: consumer, consumer protection, e-commerce, consumer legislation, and jurisdiction.