FACTORS AFFECTING INTENTION TO REUSE BI FAST SERVICE IN DIFFERENT BANK TRANSFERS
This study aims to determine the effect of perceived ease of use, product knowledge, perceived usefulness, and perceived benefits on intention to reuse with trust as mediation for BI Fast service users. This research was conducted in April-June 2023. This research used a quantitative approach using primary data collected through online questionnaires. The sampling technique in this study used non-probability sampling with a purposive sampling technique. Overall, there were 243 data obtained with the criteria of respondents using the BI Fast service who had used it at least once and were domiciled in five cities, namely Jakarta, Bogor, Depok, Tangerang, Bekasi (JABODETABEK). The data analysis technique used in this study is Structural Equation Modeling (SEM) with the help of SPSS 27 and AMOS 23 software. The results of the direct influence of this study indicate that perceived ease of use, perceived usefulness, and perceived benefits have positive and significant effects on trust. Product knowledge has positive results and is insignificant to trust. Trust has a positive and significant impact on intention to reuse. Meanwhile, perceived ease of use, product knowledge, perceived usefulness, and perceived benefits have positive and significant results on intention to reuse through trust. Keywords: perceived ease of use, product knowledge, perceived usefulness, perceived benefits, trust, intention to reuse.
Keywords: perceived ease of use, product knowledge, perceived usefulness, perceived benefit, trust, intention to reuse.
