Accommodation of Sundanese and Javanese Ethnic Communication in Banjar City in Creating Multicultural Integration: A Study of Cross-Cultural Communication
This study aims to examine the communication process that occurs in the adaptation process of the Javanese ethnic community in Banjar City, West Java Province which in turn accommodation occurs in cross-cultural communication between the Sundanese ethnic community and the Javanese ethnic community in Banjar City which incidentally is one of the areas that has multicultural characteristics. In a multicultural society, the potential for conflict is very possible. A wise interethnic perception will minimize the occurrence of conflict. This research is designed with an interpretive paradigm using a qualitative-descriptive approach. The method used in this research is ethnographic method. The data was collected using introspective techniques, in-depth interviews, and document review using participant tracking techniques. The results of this study indicate that (1) perceptions and stereotypes between Sundanese and Javanese ethnic groups in Banjar City affected the process of cross-cultural communication; (2) the communication process that takes place in multiethnic society in Banjar City is divided into two characteristics, namely interactive communication and transactional communication.
Keywords: Sundanese, Javanese, multicultural, communication accommodation, cross-cultural communication.
