ECLECTIC MODEL OF BROADCAST PROGRAMMING PROCESS
Content creation is the fundamental of programming process which is ongoing within the broadcast organisation. It determines the planning, identifying, formulating and controlling the typification of programme to be transmitted by such organisation (Radio /TV). This study therefore, attempted an eclectic analysis in formulating a model using the situation of a restaurant and its customers. This implied the aspect of social relations in the programming policy of broadcasting as a part of mass media of communication. This was done with a descriptive method by examining a diagrammatic conceptual framework. Agenda setting theory was used to underscore the essentials of broadcast contents in the process of its value as a menu (programme – type), taste (value) preference. (Uses and gratification), These content at the end are described as broadcast programmes through radio, television and even online channels which the audience consume. This in return, revitalises the programming policy and process of the broadcast organisation which sustains consumers’ interests and patronages in the broadcast station.
Keywords: Content creation, Programming Process, Eclectic analysis, diagrammatic conceptual framework, audience consumption.