Instilling the Learning Experiences of Becoming Franchisors: Issues and Challenges

As one of the measures to amplify and strengthen the economy, the Malaysian government has introduced some intervention measures to generate jobs and business opportunities through franchising. This study attempts to describe the learning experiences of local Bumiputera entrepreneurs to become franchisors. More specifically, this study aimed to discuss the practical issues and challenges faced by entrepreneurs who participated in the PERNAS franchisor development program. Data were collected using face-to-face interviews with four local Bumiputera entrepreneurs. The research findings identified four key issues, namely, lack of government support, promotion constraints, unclear business agreement, and financial hurdles. Despite the research limitations, the research finding is believed to have significant, and merit impacts on the learning experiences of becoming successful franchisors.

Keywords: Learning experience, training, entrepreneur, franchising.