Research on the Inheritance of Traditional Festival Culture and the Cultivation of Cultural Confidence Among College Students in the New Era

Cultural confidence serves as the spiritual foundation for national development. Traditional festival,as vibrant carriers of China’s outstanding traditional culture, provide crucial support for fostering cultural confidence among college students in the new era. This study employs literature review, logical analysis, and case studies to systematically examine the core meanings and contemporary significance of traditional festival culture. It conducts an in-depth analysis of college students’ current understanding and cultural confidence regarding these festivals, elucidates the underlying mechanisms through which traditional festival culture nurtures cultural confidence, and proposes practical cultivation strategies. The research reveals that contemporary college students exhibit a pattern of “high awareness but insufficient depth” in their understanding of traditional festivals, accompanied by passive participation and a disconnect between value recognition and actual behavior. Traditional festival culture offers comprehensive support for cultivating cultural confidence through four dimensions: cultural cognition empowerment, emotional identification enhancement, value-oriented guidance, and experiential internalization. Accordingly, an integrated cultivation framework involving universities, society, families, and individuals should be established. By strengthening university education systems, fostering a supportive social environment, reinforcing family foundations, and enhancing individual capabilities, this approach creates synergistic effects to effectively boost college students’ cultural confidence, providing both theoretical underpinnings and practical references for cultural education in higher education institutions.

Keywords: Traditional festival culture; College students; Cultural confidence; Cultural inheritance; Cultivation pathways