THE PROBLEMS OF THE EFFICIENCY OF HOTELS AND HOTEL-RECREATION COMPLEXES IN SLOVAKIA
Slovakia is a prominent destination for sport and health tourism, combining natural healing resources with diverse active leisure opportunities, particularly in its mountainous regions, specific capacities for wellbeing tourism. Tourism plays an important role in the Slovakian economy; this sector is one of the country’s economic development priorities. SMEs in the Slovakian hotel and restaurant sector, representing roughly 4% of total national SMEs, are predominantly family-run or small-scale businesses critical to tourism, rural development, and regional employment. One of the serious problems of many hotels and hotel-restaurant complexes in Slovakia has been their low profitability and inefficiency, which is related to inappropriate marketing strategies, strong competition in the sector, low competitiveness or the lack of a favorable environment. Thus, considering, on the one hand, the rather large potential of various tourist facilities in Slovakia, primarily represented by hotels, hotel and recreational complexes, tourist bases, etc., it is important to analyze the influence of various factors on their performance indicators and key financial results. In this article the influence of various factors on performance indicators and financial results were identified using the example of hotels and hotel-recreational complexes in Slovakia; the specialization and evaluation of the most popular hotels and hotel-recreational complexes in various regions of Slovakia was analyzed; the impact of the Covid-19 pandemic on financial results using the example of individual most popular hotels and hotel-recreational complexes was studied.
Keywords: hotels, hotel-recreation complexes, efficiency, Covid-19 impact, quantitative methods
JEL Classification: D40, C0, R0
