FACTORS AFFECTING INTENTION TO VISIT PRAMBANAN TEMPLE AFTER PANDEMIC
This research examines the factors that influence the intention to visit Prambanan Temple after the pandemic. This study uses seven variables that are measured: perceived benefits, destination image, electronic word of mouth, perceived service quality, culture, perceived risk, and visit intention. This study uses a quantitative model by collecting data using an online questionnaire and with the criteria of female or male respondents aged 17 years and over and visiting Prambanan Temple after the pandemic. Data collection was carried out in October 2022. The number of respondents in this study were 203 people consisting of 76 men and 127 women. The results obtained from this study are that perceived service quality has a positive direct effect on electronic word of mouth,
Keywords: perceived service quality, electronic word of mouth, perceived benefits, destination image, visit intention, intention to visit Prambanan Temple.
