APPLICATION OF 3D VIRTUAL TECHNOLOGY FOR THE DEVELOPMENT OF DIGITAL SHOWCASES FOR FASHION PRODUCTS IN THE DIGITAL AGE
The advent of Industry 4.0 necessitates comprehensive operational efficiency through digital optimization, prompting a holistic transformation in the fashion industry from design conceptualization to consumer services. Three-dimensional (3D) Virtual Fashion technology has emerged as a disruptive innovation, fundamentally altering product development and consumer presentation paradigms. Conventional two-dimensional (2D) visualization in e-commerce often lacks precision, leading to significant product return rates due to expectation discrepancies. This study aims to investigate the application of Virtual 3D technology as a solution for developing interactive and realistic digital showcases. Employing an empirical approach to 3D development in contemporary fashion coupled with a literature review, this research explores the integration of features such as 360-degree viewing, virtual try-on, and material texture visualization. The findings indicate that implementing 3D digital showcases enhances consumer engagement while significantly reducing operational costs related to physical sampling and product returns. Ultimately, the adaptation of Virtual 3D technology streamlines production phases, accelerates design validation, and establishes valuable digital assets, ensuring competitiveness and sustainability in the digital economy.
Keywords: 3D Fashion, Digital Showcase, Contemporary Fashion.
