The Ethics of Human Existence: A Cultural Philosophical Critique of Artificial Intelligence in Digital Broadcasting
The emergence of artificial intelligence (AI) as an automated voice assistant in digital broadcasting marks a major shift from human-centric communication to algorithm-driven efficiency. This article critically examines the disappearance of “human presence” in digital broadcasting from the perspectives of value theory and cultural philosophy. This study employs a conceptual phenomenological approach, building on the theories of Adriana Cavallero and Don Ide, to analyze the ontological differences between artificial intelligence and human language. Furthermore, drawing on Walter Benjamin’s concepts, it explores the loss of “spirit” in broadcasting and, using Jürgen Habermas’s arguments, analyzes the dangers of cultural homogenization in the public sphere. The research indicates that AI-generated language, as a product, lacks the inherent morality and intentionality of human communication. This growth leads to “ontological” lies, while values such as authenticity and empathy are threatened by the industry itself. The study concludes that maintaining a human element is a necessary and value-based prerequisite for preventing digital alienation and preserving broadcasting as a genuine space for interpersonal communication. This study suggests adopting a user-centered approach, allowing technology to assist rather than completely replace humans.
Keywords: Artificial intelligence speech synthesizer, value theory, cultural philosophy, human existence, sound phenomenology, digital broadcasting.
