VISIT INTENTION, DESTINATION IMAGE, AND PERCEIVED VALUE: A CASE STUDY OF FORMULA E AS A SPORT EVENT IN JAKARTA, INDONESIA
This study aims to determine the influence and analysis of event image and perceived value on visit intention at the Formula E sport event held in Jakarta on June 21, 2025. Where the event image variable will be tested for its influence with the Electronic Word of Mouth (E-WOM), Pull Motivation, Push Motivation, and Perceived Value variables. This study was conducted in February-March 2025. This study uses a quantitative approach using primary data collected through an online questionnaire. The sampling technique in this study uses a purposive sampling method with the criteria for respondents being Jabodetabek residents domiciled in the Jakarta Special Region with a minimum age range of 17 years, already working, never attended a single Formula E event. Overall, the data obtained were 349 respondents. The data analysis technique used in this study. This study uses a quantitative method with the data analysis used is SEM (Structural Equation Modeling) with the SPSS AMOS application. The results of the direct influence of this study indicate that E-WOM does not have a significant effect on event image, pull motivation does not have a significant effect on event image, push motivation has a negative and significant effect on event image, perceived value does not have a significant effect on event image, event image have a very significant effect on visit intention, perceived value does not have a significant effect on visit intention.
Keywords: Visit Intention, Event Image, Perceived Value, Push Pull Motivation, EWOM
