THE EFFECT OF PERCEIVED CREDIBILITY, PERCEIVED BENEFIT, PERCEIVED ENJOYMENT, AND TRUST ON THE INTENTION TO REUSE PAYLATER IN JAKARTA
This study aims to determine the effect of perceived credibility, perceived benefit, perceived enjoyment, and trust on intention to reuse with attitude toward using as mediation for paylater service users. This research was conducted in March-July 2023. This research used a quantitative approach using primary data collected through online questionnaires. The sampling technique in this study used non-probability sampling with a purposive sampling technique. Overall, the data obtained was 222 with the criteria for respondents using the paylater service being respondents aged over 21 years who had used it at least once and were domiciled in DKI Jakarta. The data analysis technique used in this study is Structural Equation Modelling (SEM) with the help of SPSS 27 and AMOS 23 software. The results of this study indicate that the direct influence of perceived credibility, perceived enjoyment, and trust has a significant effect on attitude toward using. Perceived benefit has an insignificant effect on attitude toward using. Attitude toward using has a significant impact on intention to reuse. Meanwhile, perceived credibility, perceived benefit, perceived enjoyment, and trust have a significant effect on the intention to reuse though attitude toward using.
Keywords: perceived credibility, perceived benefit, perceived enjoyment, trust, attitude toward using, intention to reuse.
