FACTORS INFLUENCING GREEN PURCHASE INTENTION IN PURCHASING ELECTRIC MOTORCYCLES FOR CIVIL SERVANTS AT THE SOUTH JAKARTA CITY ADMINISTRATION AGENCY
This study aims to determine the factors that influence green purchase intentions among civil servants in South Jakarta city administration agencies when purchasing electric motorbikes. This research was conducted in January-June 2023. This research used a quantitative approach using primary data collected through online questionnaires. The sampling technique in this study used non-probability sampling with a purposive sampling technique. Overall, 205 data were obtained with the respondent criteria being civil servants working in South Jakarta City Administration agencies. The data analysis technique used in this study is Structural Equation Modelling (SEM) with the help of SPSS 27 and AMOS 23 software. The results of this study indicate that product design, green perceived value, and environmental concerns have a significant effect on attitude. Perceived quality has an insignificant effect on attitude. Attitude has a significant effect on green purchase intention.
Keywords: Perceived quality, product design, green perceived value, environmental concern, attitude, green purchase intention.
