BUSINESS DEVELOPMENT SRATEGIES FOR SUPERIOR NATIVE CHICKEN FARMING IN BALI PROVINCE
The purpose of this study is to formulate a strategy for development superior native chicken farming businesses in Bali, as a response to the high demand for native chickens that is not balanced with business development and production stability. This study uses mixed methods that combine quantitative and qualitative data in analyzing the internal and external environmental conditions of the business. The data sources used in this study are primary and secondary data. Primary data is obtained from interviews with respondents with the help of questionnaires or indepth interviews. Secondary data comes from documentation and literature relevant to the study. The results of this study indicate that the value of internal factors is 1.16 and external factors 1.768 which determines that the superior native chicken farming business in Bali is in the division harvest and divestment. The six recommended strategies are: 1) forming a superior native chicken farming business group; 2) forming industrial clusters that integrate business groups from upstream to downstream; 3) Building collaboration among farmers in creating a website as a platform for business promotion and public education about the advantages and benefits of superior native chickens; 4) forming partnerships with local culinary entrepreneur; 5) farmers mediate with the government related training and technical assistance for business development; 6) improving effective communication between farmers in an effort to maintain production stability. Based on QSPM analysis, the priority strategy is to form a group of superior native chicken farmers.This integrated and collaborative strategy is expected to improve the competitiveness of superior native chicken farmers in Bali Province, while contributing to food security and the local economy.
Keywords: Strategy, Development, Business, Superior native chicken, Analysis, SWOT, IFE, EFE, QSPM
