ANALYTICALLY ORIENTED HR MANAGEMENT: CONCEPTUAL BASIS AND PRACTICAL SOLUTIONS
The article deals with the conceptual principles and practical aspects of the implementation of HR analytics as an effective tool for improving the effectiveness of management and development of personnel in the conditions of digital transformation of business processes. The relevance of the study is due to the need to move from traditional, intuitive approaches to making personnel decisions based on a modern, data-oriented personnel management system. The study analyzes modern approaches to the use of HR analytics in domestic and foreign companies, revealed barriers to the implementation of analytical approaches in the field of personnel management (in particular, lack of competencies, data fragmentation, personnel resistance, etc.), as well as the main areas of use of analytical means of analytical tools, rebounding.
The analytically oriented personnel management model that combines input, analysis tools and performance metrics into a holistic step -by -step decision -making algorithm is proposed. The proposed model covers seven key stages-from collecting and structuring HR-data to monitoring efficiency and adjusting management decisions. The use of this model can increase the accuracy of problems, optimize the use of personnel resources, ensure the validity of management decisions and form a flexible, adaptive personnel policy in accordance with the challenges of the modern business environment in the field of personnel management.
Keywords: HR analytics, personnel management, analytically oriented model, HR analytics tools, staffing potential
