The Reflection of Visual Culture Elements in the Advertisements of Online Food Delivery Applications
In the digitalized world, food delivery applications have evolved beyond mere service platforms, becoming significant tools that shape consumer behavior, aesthetic perceptions, and cultural representations. This study aims to evaluate the images used in the advertisements of online food delivery applications from the perspective of visual culture. The aesthetic, symbolic, and cultural meanings of the visual elements in these advertisements are examined. While addressing how advertising images influence individuals’ lifestyles, values, and consumption preferences, the study also analyzes the societal and cultural functions of these images. The findings reveal that visual elements not only carry aesthetic value but also play an active role in shaping consumer culture. This research offers a valuable perspective for readers seeking to understand the interaction between digital platforms and visual culture, as well as the impact of advertising images on society. It contributes to studies in the fields of visual culture and advertising strategies while providing a foundation for understanding the aesthetic and cultural dimensions of advertising imagery.
Keywords: Visual Culture, Digital Advertising, Food Delivery Applications, Advertising Images, Aesthetic and Symbolic Meanings.
