THE INFLUENCE OF E-WOM, SOCIAL MEDIA MARKETING, ATTRACTIVENESS, DESTINATION IMAGE, AND VISIT INTENTION ON THE DECISION TO VISIT GUNUNG GEDE-PANGRANGO NATIONAL PARK
This study aims to analyze the effect of e-wom, social media marketing, attractiveness, destination image, and visit intention on visit decision to Gunung Gede-Pangrango National Park. The purposive sampling technique was chosen in this study. The data in this study were 217 respondents. The data collection technique used an online questionnaire. This study uses the SPSS version 20 and SEM (Stuctural Equation Modeling) Application – AMOS version 24 as an analytical tool. The results of the study prove that the electronic word of mouth variable has a significant effect on the visit decision variable 2) the social media marketing variable has a significant effect on the visit intention variable. 3) visit intention variable. 4) visit decision variable. 5) the visit intention variable has a significant influence on the visit decision variable.
Keywords: e-Wom, Social Media Marketing, Attractiveness, Destination Image, Visit Intention, Visit Decision
