TIDAK SALAH BUNDA MENGANDUNG-BAPAK SALAH MENGAWINI  (IT’S NOT THAT MOM WAS WRONG TO GET PREGNANT – DAD WAS WRONG TO MARRY): IDENTITY CRISIS AND TRADITIONAL ARTS IN THE SHADOW OF GLOBAL CAPITALISM

The phrase “tidak salah bunda mengandung – bapak salah mengawini (It’s not that Mom was wrong to get pregnant – Dad was wrong to marry)” can symbolically illustrate the conflict between original identity (tradition) and that imposed by global capitalism (modernization In reality, art is part of society; but its condition varies in each region, some develop well and follow the times and some survive with all existing conditions, there are also those that go “to the grave” waiting to be extinct. This is a general description of traditional arts in Indonesian society; especially in Merangin Regency, Jambi Province. This confirms what is symbolically expressed by the community; “hidup segan mati tak mau (living reluctantly, dying unwillingly)”. This phrase indicates that the condition of traditional art in the Merangin community is experiencing an identity crisis. n the context of traditional art, an identity crisis can arise when a culture or group of artists faces significant challenges related to their cultural heritage, traditional values, or the role of art in society in the era of globalization: (1) identity crisis; (2) traditional art under the shadow of global capitalism; (3) dialogue between tradition and modernity

Keywords: identity crisis,  traditional art, the shadow of global capitalism