Assistance and Counseling on the Introduction of Digital Marketing in Increasing the Income of Fishermen in Sangrawayang Village, Simpenan District, Sukabumi Regency
Digital Marketing is a general term for targeted, measurable, and interactive marketing of goods or services using digital technology, namely via the internet, or can be called online marketing. The main goal of digital marketing is to promote brands, form preferences and increase sales traffic through several digital marketing techniques. Digital marketing using the internet as its driving force has the advantage of expanding marketing reach. Marketers can transcend the boundaries of geography and time zones. The digital era, opens up opportunities to take part and innovate in improving fishermen’s processed products and opens up opportunities for business development through digital marketing. Fishermen in the village of Sangrawayang subdistrict. Sukabumi district savings have a dual livelihood, namely as processing catches into salted fish, and as agricultural laborers to meet their living needs. In this community service activity, digital marketing was introduced to fishermen who produce salted fish so that they can sell it to a wider range. The aim of Community Service is for fishermen in Sangrawayang Village, Kec. Simpenan Kabupaten Sukabumi Regency’s goal is to introduce digital marketing in introducing and marketing its processed products so that it can increase its income.
Keywords: Digital Marketing, Income, Fisherman
