The Influencing Factors of Green Product Quality and Price on Green Customer Satisfaction and Loyalty: A Case Study of the Fashion Industry
Purpose – The purpose of this study is to examine the influencing factors of green product quality and price on green customer satisfaction and loyalty: a case study of fashion industry. In this research, the researcher will accentuate the impact of green product quality and green product price on green customer satisfaction, as well as the impact of green product quality and green customer satisfaction on green customer loyalty. Design/Methodology/Approach – The researcher used numerous components to determine the impact of green product quality and price on green customer satisfaction and loyalty, including research design, sampling plan, research instrument, the validity of the pilot test, methods of data gathering and procedures, and statistical treatment of data. Findings – This study provided factors that impact green customer satisfaction and green customer loyalty in the fashion industry. This research precisely evaluates those relationships influencing green customer satisfaction and green customer loyalty, forming the basis for the study’s executive summary. The related factors in this study are green product quality and green product price. Research Limitations/Implications – There are several limitations to investigate the factors that affect this research. While working on this research, it was difficult to gather information and collect data from respondents during COVID-19 that occur economic crisis for al over the world is being a major limitation. Originality/value – This study is about the important influencing variables that affect green customer satisfaction and green customer loyalty in a case study of fashion industry.
Keywords: Green Consumerism, Fashion Industry, Green Customer Satisfaction, Green Customer Loyalty, Green Product Quality, Green Product Price
