Customer Focus and Innovation Performance of I-tech Companies in Lagos State, Nigeria
Innovation and customer focus are key drivers of success in the technology industry, and companies must invest in both to remain relevant and competitive. An organization is required to continually seek new ways of doing and managing all matters, thus resulting in the innovation of products, processes, and ultimately the organization. This study investigated the relationship between Customer Focus and Innovation Performance of I-Tech Companies in Lagos State, Nigeria. The study adopted cross sectional survey research design, whereby four hundred and fifty copies of the research instrument were administered to the respondents who are top management staff, senior officers and junior staff of selected organizations in the sector. Data collected were analysed using both descriptive and inferential statistics. The result of the analysis which showed an ANOVA coefficient of 0.121 and the p-value of 0.093 indicated that customer focus does not have a statistical significant effect on innovation performance, The study recommended that organizations in this sector should be proactive in the implementation of customer focus and consider other strategies that contribute more significantly to innovation performance in this industry.
Keywords: Customer Focus, Innovation Performance, Organizations
