The Influence of Investment Experience, Risk Tolerance, Overconfidence, and Financial Literacy on Investment Decisions in Purchasing Gold through Pegadaian’s Online Platform in Jakarta
This study aims to analyze the influence of investment experience, risk tolerance, overconfidence, and financial literacy on gold investment decisions through Pegadaian’s digital platform in Jakarta. The study used a quantitative approach with a survey method. Data were collected through an online questionnaire from 240 respondents residing in the Jakarta area and experienced in online gold investment. Data analysis was conducted using the Partial Least Squares (PLS) method.
The results indicate that investment experience, risk tolerance, overconfidence, and financial literacy have a positive and significant influence on gold investment decisions. These findings suggest that psychological and cognitive factors play a significant role in determining gold investment decisions in the digital era. This research is expected to provide theoretical contributions to the study of investment behavior and provide practical considerations for Pegadaian in developing digital gold investment services.
Index Terms– Investment Decisions, Gold Investment, Investment Experience, Risk Tolerance, Overconfidence, Financial Literacy
