Research on the influence of career planning courses on employer satisfaction of Chinese college students
In the context of globalization and the increasing number of university graduates, career planning education has become crucial for enhancing graduates’ employability. This study empirically analyzes 1302 valid questionnaires from Weifang College to explore the relationship between career planning education and employer satisfaction with graduates. The results show that all dimensions of career planning education, including career goals and aspirations, skills, employability strategies, skill enhancement, and career goal fit, have a significant positive impact on various dimensions of employer satisfaction, with career goal fit playing a prominent role. Gender has a minor effect, family background has an overall non – significant impact, and grade level is positively correlated with both career planning education and employer satisfaction. Employers focus on skills for graduates including problem solving, critical thinking and communication skills. Based on these findings, this paper proposes recommendations such as optimizing the career planning education curriculum system, strengthening the development of key competencies, paying attention to individual differences, and strengthening school – enterprise cooperation to improve graduates’ professionalism, employment competitiveness, and employer satisfaction.
Keywords: Career planning education, Employer satisfaction, Empirical analysis, Curriculum system optimization, Competency development
