Influence of business intelligence in tourism marketing in Mexico
Mexico’s tourism marketing has undergone a significant change thanks to business intelligence. Companies in the tourism sector can optimize their operations and marketing strategies by using technology and data analytics to make informed strategic decisions. Personalization of the customer experience, optimization of marketing strategies, predictive analytics, improvement of operational management, and competitiveness and differentiation are examples of the influence of business intelligence in this field. Using data effectively can be crucial in differentiating a highly competitive tourism market. Several tourism businesses in Mexico have successfully implemented business intelligence, as well as hotel chains and airlines. These companies have undergone significant changes.
Keywords: Platforms Marketing, business intelligence, extensive data analysis, decision-making, competitive advantage.
