Intention to consume products in the circular economy in Vietnam
Along with the trend of the times, encouraging the promotion of circular economic development in Vietnam is the driving force behind this research. Based on the theory of planned behavior, accompanied by similar research topics around the world, this study explores factors that influence the intention to consume products in the circular economy in Vietnam. Vietnam. The study took opinions from 350 survey participants (from 18 – over 45 years old), through linear structural model analysis, the results showed that attitude is a factor that strongly influences purchase intention. followed by factors: perceived quality, perceived value, subjective norms, perceived behavioral control, product knowledge, environmental benefits.
Keywords: circular economy, products in the circular economy, consumption intention
