Under the Background of New Quality Productivity, the Research and Prospect of Customer Value Creation of Chinese and American Communication Enterprises
The world communication industry has entered the 5G era, and manufacturing, consumption, finance, education and government are facing digital intelligence transformation. China has put forward the concept of new quality productivity with emerging technologies as the core to accelerate the transformation and upgrading of various industries and promote high-quality development. Innovation in the global communication industry is a typical representative of new quality productivity. This paper focuses on how the communication industry in China and the United States can help each industry create and innovate customer value and accelerate industrial transformation and upgrading to form new core competitiveness from the perspective of new quality productivity. The author adopts literature research method, case study method and comparative research method to reconstruct the customer value creation model of communication enterprises. This paper makes a comprehensive comparison and analysis of the strategy, operation and path of Chinese and American communication enterprises, and puts forward suggestions and management inspirations on customer value creation under the emerging technology of domestic and foreign communication enterprises, which has theoretical innovation and practical guiding value for domestic and foreign communication new value creation.
Keywords: new quality productivity, customer value creation, communication transformation, digital intelligence
