ENTREPRENEURS’ PERSPECTIVES ON THE HEALTH TOURISM MARKET
Tourism is a growing market with an impact on modern civilization after the pandemic. The new entrepreneurial vision is about transforming the customer into a consumer using modern marketing tools such as artificial intelligence, and virtual reality. These are opportunities to identify new tourist destinations, new medical services, and new distribution channels of tourist products, all as a result of marketing research that provides results on the needs and expectations of the final consumer. Entrepreneurs divide their activity between medical services, wellness services, and SPA services, organizing the connection between the customer and the consumption of the tourist product, and providing related services (accommodation, transport, tourist assistance, health insurance, leisure services) using digital marketing strategies, and direct marketing opportunities. Health Tourism is an umbrella of medical tourism, wellness tourism, and SPA tourism. Human resources is an important value of entrepreneurship that generates global migration phenomenon, and brain-drain phenomenon. The market trends push companies in the future of the present, hoping to reduce the waiting time for consumers of health care services and create tourist products at an optimal price.
Keywords: health tourism, wellness, welfare, hotel, artificial intelligence, health care trends
