The Role of Business Analytics in Service Quality and Firm Performance: A Study of Healthcare Sector of KSA
It is still socially and economically necessary in the Kingdom of Saudi Arabia to support healthcare services that are safe, effective, and economical. Academics and healthcare professionals continue to debate how to use technology innovations to control costs and maintain healthcare standards. Better healthcare delivery requires the integration of patient medical data from multiple sources and accessibility for different stakeholders. Healthcare providers need to be able to quickly access and use relevant data, and patients should be able to access their own medical records to manage their conditions. Proponents of technology in healthcare see it as a way to improve information accessibility and financial transaction integrity in addition to raising real-time treatment standards.
In the Kingdom, average lifespans are growing due to improvements in diagnostics, treatments, and the increasing accessibility of life-saving drugs. To achieve their goals for quality of care, healthcare organizations have invested heavily in information technology, innovative analytical techniques, and preventative treatment. Unfortunately, these developments are not without expense. As of right now, healthcare costs account for around 18% of the US GDP (Ramsey et al., 2013). Payers struggle to pay providers while looking for affordable treatments made possible by technological advancements. Claims that are exaggerated or misrepresented exacerbate this problem. In the Kingdom of Saudi Arabia, stakeholders in the public and private healthcare sectors are investigating cost-cutting strategies while maintaining the effectiveness of service.
Keywords: “Healthcare, Business Analytics, Value, Cost, Competencies, Sustainability”
