The Influence of Informal Business Enterprises on Sustainable Livelihood of Owners/Operators in Urban Areas a Case of Nyamagana District
The purpose of this study was to identify the influence of informal business enterprises on the sustainable livelihood of owners/operators in urban areas a case of Nyamagana District. The research had three specific objectives which are (i) to determine the effect of locations of informal business enterprises on sustainable livelihood of owners/operators in Nyamagana district (ii) to ascertain the effect of an asset of informal business enterprises on sustainable livelihood of owners/operators in Nyamagana district. (iii) to investigate the effect of business acumen of informal business enterprises on sustainable livelihood of owners/operators in Nyamagana district. The study adopted a quantitative approach. The closed-ended questionnaires were used to collect data from 327 participants where only 236 questionnaires were successfully and properly filled, and random sampling was used to select those participants. Data analysis was done using descriptive statistics and inferential statistics (correlations, linear regression, ANOVA, and collinearity). From the result, the study found that an asset with the exceptional of informal business which had weak impact to sustainable livelihood, the business acumen had also weak and location had strong relationship to sustainable livelihood. The study recommends that for the informal business are encouraged to identify good location where most customer pass by way this will increase the capacity of earning more income and hence improve their livelihood. This study it is very influential and valuable to the contribution of the ideas of existing body of literature in the field of marketing management in the business setting in the areas which had scarce studies.
Key terms: Informal Business, Asset, Business Acumen, Location, Sustainable livelihood.
