The relationship between entrepreneurial orientation and business performance: A Review
This paper examined the effect of entrepreneurial orientation on business performance. The study reviewed several pieces of literature on the relationship between the of entrepreneurial orientation dimensions (proactiveness, innovativeness, and, risk-taking) to business performance. A conceptual model designed to depict the relationship. From the extensive review of the scholarly pieces of literature on entrepreneurial orientation and business performance, the findings revealed a positive, negative, and contradictory outcome on the variables which made generalization of the results in all sectors and content invalid and unreliable. Therefore a study is recommended to establish an equilibrium in the inconsistencies in findings and to provide a logical conclusion to the inconsistencies of the previous studies. The study provides a basis for an acceptable model, a conceptual framework is established to guide the study to an empirical research effect of entrepreneurial orientation on business performance.
Keywords: proactiveness, innovativeness, risk-taking, and performance
