THE ROLE OF HALAL AWARENESS IN MEDIATING THE EFFECT OF INTRINSIC RELIGIOSITY AND HALAL PRODUCT KNOWLEDGE ON REPURCHASE INTENTION PRODUCT HALAL
This study plans to analyze halal awareness in mediating the impact of intrinsic reliogisity and halal product knowledge on the repurchase intention of halal products. 217 customers of halal restaurants, including KFC, MCD, Hoka-Hoka Bento, Mie Yamie Panda, Sabana, and Richesee Factory Semarang, participated in this study. The information was handled utilizing the Underlying Condition Model-Incomplete Least Square (SEM-PLS) display strategy. The research findings show that halal awareness is significantly and positively influenced by intrinsic reliogisity; halal product knowledge. The halal awareness variable affects the repurchase intention of halal products, while the other two factors, namely intrinsic reliogisity and halal product knowledge, do not affect the repurchase intention of halal products. Halal awareness can mediate the impact of intrinsic reliogisity and halal product knowledge on the repurchase intention of halal products.
Keywords: Intrinsic reliogisity, halal product knowledge, halal product awareness, repurchase intention halal product.
