DEVELOPMENT STRATEGY OF CHICKEN FARMING BUSINESS IN NUSA PENIDA SUBDISTRICT, KLUNGKUNG REGENCY, BALI
The purpose of this study is to analyze and formulate a strategy for Broiler Farming Business Development in Nusa Penida Subdistrict. This study uses mixed methods, which use a combination of quantitative and qualitative methods. The data source used in this study are primary and secondary data. Primary data have been obtained directly from respondents by observation and interview with questionnaires or in-depth interviews Secondary data comes from documentation and relevant literature to this study. There are five strengths and six weaknesses as internal factors that influence the development of broiler farms in the Nusa Penida Subdistrict. There are four opportunities and three threats as external factors that influence the development of broiler farms in Nusa Penida Subdistrict. And then eight strategies can be carried out in the development of broiler farms, these strategies are: 1) Encouraging the community to have an entrepreneurial spirit in the livestock sector; 2) Adding large cargo carriers; 3) Subsidies for the distribution of livestock production facilities; 4) Establishing broiler farming organization; 5) Construction of Chicken Slaughterhouse in Nusa Penida Subdistrict; 6) Mapping areas for livestock and tourism; 7) Making application about broiler farming information; 8) Intensification of counseling about the maintenance management of broilers the abstract for the article
Keywords: Strategy, Broiler, Development, SWOT
