FACTORS AFFECTING SUSTAINABLE TOURISM DEVELOPMENT OF THANH HOA PROVINCE
Tourism has become the fastest-growing economic sector in the world with its potential and significant contributions in many aspects. The study uses the PLS-SEM method to identify factors and hypotheses. The factors found are (1) Tourism facilities and infrastructure;(2) Socio-cultural;(3) Tourism resources;(4) Management policy; (5) Service quality. The study offers several solutions (1) Attracting investment capital to develop the infrastructure and material system of the tourism industry; (2) Exploiting and protecting tourism resources; (3) Strengthening training and developing human tourism resources; (4) Strengthening tourism promotion, cooperation in developing the tourism market of Thanh Hoa; (5) Applying technology to sustainable tourism development.
Keywords: Tourism, Sustainable tourism development, Thanh Hoa, Vietnam
