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A Study on the Impact of Brand Innovativeness, Brand Commitment, and Brand Value Congruence on Brand Loyalty: A Case Study of Luckin Coffee In an increasingly competitive market environment, brand…
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The Impact of Foreign Direct Investment on Economic Growth in African Countries This study examines the impact of foreign direct investment on economic growth, measured as a percentage of Growth…
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GLOBALIZATION AND SUSTAINABLE DEVELOPMENT IN NIGERIA, 2020 TO 2025 Globalization is a potent force shaping the economic, social, environmental landscape and hence sustainable developments of nations. This study examines the…
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PROSPECTS AND CHALLENGES OF INDUSTRIAL DESIGN REGISTRATION IN NIGERIA: COMMERCIALIZATION AND DIGITAL TRANSFORMATION Industrial Design protection plays a vital role in promoting creativity, innovation, and economic development by safeguarding the…
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NAVIGATING INDUSTRIAL DESIGN REGISTRATION IN NIGERIA: INNOVATION, COMMERCIALIZATION, OPPORTUNITIES, AND DIGITAL TRANSFORMATION Industrial design protection occupies a paradoxical position within Nigeria’s intellectual property landscape. While the Patents and Designs Act,…
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Temporary Protection between Sovereignty and Human Rights: Irregular Migration, Social Stability, and Safe Return in Türkiye This article examines how the tension between the state’s right to sovereignty and the…
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An Establishment of the Manufacturing Process, Quality Control of High Pure Herbal Ingredient of Punicalagins (98%) from Pomegranate and the Functional Properties Punicalagins are the principal ellagitannins present in pomegranate…
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ICT Utilization and Employee Productivity of Selected Information Technology Firms in Lagos State, Nigeria Employee productivity in Information Technology (IT) firms has emerged as a critical determinant of organizational competitiveness…
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Digital Marketing Strategies and Customer Satisfaction in Selected Small and Medium Enterprises in Lagos State, Nigeria Customer satisfaction is a critical determinant of business sustainability, competitive positioning, and long-term performance…
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Securitization and Externalization of Irregular Migration: Asymmetric Interdependence and The Transformation of EU–Turkey Membership Prospects Under The Readmission Regime Irregular migration emerged as a central concern on the European Union’s…
